Todd Derksen

Who better to tell the Ms. Pac-man story than those who have worked by her side since the beginning? In this Digital/ Social campaign we brought the characters into the real world to get their thoughts on this game icon.

Hands don’t play a role in soccer, but when it comes to Sounders FC scratch hands are in fact the hero. That simple premise inspired this fun campaign created to introduce and promote the new Sounders FC Scratch ticket.

A bold new rebrand for this MBA University. Learn Loud was more than just a brand campaign, it became a mantra that changed the fundamental way that they looked at education moving forward both online and at campuses across the nation.

The Department of Imagination was created purely as a brand platform for Washington’s Lottery. It’s main purpose was not to sell tickets but to reduce neutrality across the state and introduce the lottery to a new younger audience. It has been a huge success for the lottery both internally and externally, as well as lots of fun to work on over the years.

Every year we get the opportunity to do a cobranded campaign for Washingtons lottery and the Seahawks. This year the ticket offered a second chance prize to win a trip to one of three away games. This campaign asked Hawks fans to take their loud on the road to a rival game. One thing to note. We shoot all of Washington’s lottery videos in state, so this was incredibly challenging to find locations in state that looked like Arizona, Los Angeles and San Francisco.

These borders run deep

So what would you do if you won the lottery? Maybe take your love of video games off the couch and into the real world. These guys did.

Jug Simple was a movement that celebrated Carlo Rossi’s iconic jug, encouraged a younger generation of drinkers to imagine what their empty jugs could be—and ultimately helped the brand find a new audience that could drive their growth.